Gunmaker Cartridges

Many gunmakers and sporting retailers produced cartridges carrying their own distinctive names, labels and branding. In an era before modern advertising, the cartridge box itself became an important means of promoting a business, with many featuring striking colours, elaborate illustrations, bold typography and highly detailed designs. These cartridges and their packaging often reflected the identity and reputation of the gunmaker, with names, addresses, trademarks and individual cartridge brands prominently displayed.